Create a multi-brand campaign that shouts “Fluffy, natural and healthy-looking brows are here to stay!”

Focusing on model and product video, highlight brow trends while focusing on Sephora Canada’s top assortment. Drive traffic to the makeup category and build awareness of exclusive/differentiated assortment at Sephora.

KPIs (Traffic):

6.6M impressions, meeting targeted click rate of 129k

Site traffic was driven unexpectedly by an older (55+) audience than targeted, but sales remained among younger audiences

Role

  • Conceptualization
  • Video and Photography Art Direction
  • Strategy
  • Research
  • Storyboarding
  • Digital Design
  • Motion Graphics
  • Digital Production

Owner

Sephora Canada