Create a Skincare campaign to debunk myths about SPF.

Create an omni-channel national campaign to help consumers overcome their barriers to purchase sun protection skincare by debunking myths and highlighting clinically proven skincare benefits.

KPIs:

  • +76% SPF growth over previous year
  • Amplified fixture delivered 5% overall to Skincare sales
  • Custom t-shirts brought in +4% total SPF sales vs non-amplified stores
  • Paid Media saw a younger demographic driving sales; efficiency of education
  • Organic Social saw strong completion rates

Role

  • Conceptualization
  • Art direction
  • Strategy
  • Research
  • Digital Design
  • Motion Graphics
  • Print Design
  • Set Design
  • Product Styling
  • Prop Styling
  • Digital Production
  • Print Production Management

Owner

Sephora Canada