National Indigenous Month is a time to learn about, appreciate and acknowledge the contributions Indigenous peoples’ have made in shaping the country we live in.
To do that in a meaningful way we needed to start at the beginning – addressing, engaging and understanding our collective history and how we are a part of it. We needed to move past the focus solely on oppression and negativity and move towards a focus on the strengths of Indigenous peoples’ – providing a platform that allows for real representation, for their voices to be heard and their truths to be told.
CBC News – Sephora’s Canada’s National Indigenous History Month Campaign
Fashion Magazine – Sephora Canada Reveals Its National Indigenous History Month Campaign
Strategy Magazine – 2021 Brand of the Year: Sephora Canada
Strategy Magazine – Sephora ensures authenticity as it celebrates Indigenous beauty
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